Wiegand’s Nursery App Refresh
Wiegand’s Nursery is a nearly 160-year-old company operating in Macomb, Michigan. The brand is beloved and trusted by local hobby gardeners and professional contractors alike. The company is seeking a brand refresh, with the goal of modernizing their web and mobile presence to make their products more accessible. 
I was tasked with refreshing the design of their mobile app with these key aspects in mind:
• Preserve all essential functionality
• Improve long-term technical stability
• Introduce secure contractor login
• Add a Retail Pricing section
• Align the app visually with the new Shopify website
• Improve usability without dramatically expanding scope
Wireframes
Early Iterations
The original app lacked intrigue–this company sells beautiful flowers, and users should be greeted with bright color and pretty imagery. 
Additional Product Pages
We needed to retain a lot of the original functionality of the app- we did not want to confuse existing clientele. They’re used to the app looking and functioning a certain way, and to change too much might turn people off.
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