Innoviva CT&E
Innoviva is a pharmaceutical company established in 1996. This year, they developed a training program with the goal of coaching their employees and pharmaceutical representatives on their products and related medical information. I was tasked with developing a logo for Innoviva’s training department, called Commercial Training and Excellence (CT&E), with guidance from the associate design director.
I was tasked with researching and developing logos based around three important keywords: development, effectiveness, and performance. These three words can have very subjective meanings, so my first round of research and sketches focused on the feeling or “vibe” these keywords evoke. I defined these terms before starting to research references.
Development: Something is being built and created through teamwork and collaboration.
Effectiveness: Things are balanced and everything is working together
Performance: We want to perform well, we want forward movement and growth
Development: Something is being built and created through teamwork and collaboration.
Effectiveness: Things are balanced and everything is working together
Performance: We want to perform well, we want forward movement and growth
References gathered
Sketches
Initial iterations
Finalized logo
