Syndax CL&D
Syndax is a pharmaceutical company focused on developing cancer therapies and making those therapies accessible to all. Their training program for pharmaceutical representatives, Commercial Learning and Development (CL&D), was looking to update their logo and I was given the opportunity to develop this new logo with guidance from the senior design director.
The client was looking for us to incorporate these key themes and phrases into the design: accessibility for all, human-centered, energized, connection, and action-oriented. Using this information, I began my research and began developing the logo.
References gathered
Sketches
Initial iterations
Second round
Finalized logo
