Beninati Pools Spring Sale Event
Beninati Pools is a Michigan-based pool and spa company specializing in custom pool design and construction, renovations, maintenance, and backyard living solutions. Every year in the month of April, the Beninati team runs a huge sale where customers can save hundreds on spas, hot tubs, and saunas. I worked with the marketing team to design eye-catching emails and a complementary landing page to advertise this sale.
Beninati Pools does not have a strict brand identity, so I chose to design things to look professional but still fun and flashy.
These emails are meant to be striking and in-your-face in order to catch people’s attention as soon as they open it. We wanted customers, previous and potential, to know right away that a big sale was happening. Bold colors, large text, and lots of imagery was used to pull people in, as this was the most direct line of communication to clients.
Landing Page
Early Iterations
