TANDUAY RUM
Tanduay Rum is the world’s #1 selling rum as of 2017. They arrived in the US market in 2013 and since then have signed deals with major US sports teams such as the Brooklyn Nets and the Golden State Warriors. To further promote sale and brand awareness of Tanduay Rum, various pieces of promotional materials were designed for print and web.
As the sole member of the marketing and design team, I was fully responsible for all designs, copy, and concepts created for Tanduay.
Project: Animated web ad
The goal was to create copy to evoke the feeling known as “fear of missing out.” Especia Spiced Rum is a brand new spiced rum on the market, and what sets it apart from the rest is the consumer- the people that drink the rum, make the rum. The copy should allow for consumers to want to know more and want to experience this rum for themselves.
The goal was to create copy to evoke the feeling known as “fear of missing out.” Especia Spiced Rum is a brand new spiced rum on the market, and what sets it apart from the rest is the consumer- the people that drink the rum, make the rum. The copy should allow for consumers to want to know more and want to experience this rum for themselves.
I chose to use simple animations to draw some attention and make the advertisement more engaging and interesting.
Program Used: Adobe After Effects
Application: Web Ad
Application: Web Ad
Project: Social media ads
Tongue-in-cheek copy that alludes to the fact that, despite being the best selling rum in the world since 2017, most Americans are not familiar with Tanduay Rum. The goal was to appear humorous but evoke curiosity in consumers. These ads were designed for Instagram.
Programs Used: Adobe Illustrator, Adobe Photoshop
Application: Instagram Feed ads
Application: Instagram Feed ads
Project: Printed sell sheets
Known as "sell sheets," these are 8.5"x11" sheets with information about each of Tanduay's expressions. These are designed to be elegant, as Tanduay's presence in the United States is more refined than its presence overseas. Sell sheets are given out to bar owners and liquor store owners, and we wanted to make a lasting impression.
