SOUTHWEST AIRLINES 
school assignment
The goal of this project is to encourage working-class people to ditch the office life for the weekend and enjoy a quick and cheap trip to Canada. With humorous copy, I want to appeal to the every-man who always thinks about vacationing but doesn't think they have the time or capacity to do so. The ads are designed for print and digital.
Role: Art direction, copywriting
Applications of this campaign include a print magazine ad, a static web ad, various square social media ads intended for Facebook, Instagram, Twitter, and Reddit, print subway ads, and a billboard ad.​​​​​​​
Personal note: Although this is a school assignment, I choose to include this project as I am particularly proud of the copywriting.
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