Black 6 Coffee is a coffee brand that had a successful storefront in New York City prior to the COVID-19 restrictions. In anticipation of restrictions being lifted, Black 6 Coffee is excited to open a new shop in Brooklyn. To help Black 6 Coffee get back on their feet, new branding was designed, and a website was conceptualized. 
The logo's icon was inspired by latte art
Our goal was to develop branding that is approachable and straight-forward, with the colors of each variant of coffee bean representing the country of origin. Each of these colors appear on each of their respective country’s flags.
A pattern system was developed using the leaves of the logo’s icon
An e-commerce website was conceptualized to clearly deliver the brand’s message and products.
An example of a storefront that utilizes the new branding
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