Laura-Jane Panzo

student graphic designer

The goal of this project was to rebrand the cosmetic company Clinique. To do so, I made the brand's logo more milennial-friendly; this was done through the use of the color "milennial pink" as the main color for the logo. A slab serif font is less intimidating than the capitalized, bold font of Clinique's original logo. The italic serif font of the description is to keep a bit of sophistication throughout the packaging logo. The flower is to support the new organic, paraben-free direction the brand would be taking. logo packaging mockup

The goal of this project was to rebrand the cosmetic company Clinique. To do so, I made the brand's logo more milennial-friendly; this was done through the use of the color "milennial pink" as the main color for the logo. A slab serif font is less intimidating than the capitalized, bold font of Clinique's original logo. The italic serif font of the description is to keep a bit of sophistication throughout the packaging logo. The flower is to support the new organic, paraben-free direction the brand would be taking.

logo packaging mockup